Stretch Your Generosity Further with #HalfMyDAF: A Matching Opportunity for Give901 Donors

What if your donation could go twice as far—just by making a commitment?

If you’re a Give901 supporter with a Donor Advised Fund (DAF), #HalfMyDAF is offering a compelling way to amplify your impact.

What Is #HalfMyDAF?

Launched in 2020 by Jennifer and David Risher, #HalfMyDAF was created to move more money from donor advised funds into the hands of nonprofits—now, when it’s needed most. Their challenge is simple:

DAF holders commit to spending down at least half of their DAF by September 26, 2025. In return, their grants become eligible for dollar-for-dollar matching—up to $5,000 per grant.

Jennifer and David Risher

And it doesn’t stop there. Four lucky nonprofits will be randomly selected to receive up to $25,000 in matching funds.

Over the past five years, this movement has already moved $70 million from DAFs to mission-driven organizations. In 2025, a $2.25 million matching fund is up for grabs, supported by generous partners including the Rishers, Laura & Greg Spivy, Stasia Obremskey, and Brighton Jones Wealth Management.

Why It Matters for Give901

Give901’s mission is rooted in generosity—connecting Memphis to excellent teachers, innovative schools, and empowering mentors. Many of the organizations we support are leading transformative work in underserved communities, aligning directly with the goals of #HalfMyDAF’s $250,000 matching pool for educational equity.

That means every grant from a DAF donor to a Give901 partner has an even greater chance of being matched.

Here's How to Maximize Your Impact

If you hold a Donor Advised Fund (DAF), this is your moment to make your generosity go even further—and support Give901 in the process. Here’s how to take part in #HalfMyDAF and help us unlock matching funds:

1. Make a grant to City Leadership (Give901’s parent org)
   Visit your DAF sponsor’s website and recommend a grant to City Leadership. Grants must be at least $250 to be eligible for matching funds.

2. Download or screenshot your grant confirmation
   Most DAF platforms allow you to download a grant confirmation. If not, a screenshot works just fine.

3. Complete the #HalfMyDAF commitment form
   Head to #HalfMyDAF’s submission page and:

   • Commit to spending down at least half of your DAF by September 26, 2025.

   • Attach your Give901 grant confirmation to make it official.

4. Submit by June 27 for your first chance at a match
   Grants made and submitted by end-of-day June 27, 2025 will be entered into the first round of matching. If not matched in June, your Give901 grant will automatically be eligible for the September 26, 2025 round.

5. Why this matters
   This year’s #HalfMyDAF matching pool totals $2.25 million, with a dedicated $250,000 pool for education in underserved communities—directly aligned with Give901’s mission.

6. Help us spread the word
   Know someone else with a DAF? Encourage them to make their grant to City Leadership, too. Every DAF donor who commits increases our chances of receiving a dollar-for-dollar match—up to $5,000, or even a bonus match up to $25,000.

Please visit #HalfMyDaf for more detailed instructions.

Give901 Members: You Can Drive This Forward

This is your moment to double your generosity without spending more.

Let’s put charitable dollars to work now, not later. Make your grant to Give901 today.