Merch THAT Does More Than Rep Memphis Pride
Choose901 is coming to Crafts & Drafts, and every purchase you make goes straight back into the city you love.
Memphis swag is everywhere. T-shirts, hats, keychains, tote bags. If it's got the 901 on it, someone in this city is wearing it with pride. That pride is real, and we love to see it.
But some purchases go further than others. When you shop Choose901 Merch, your cart becomes a contribution. Every item sold funds programs that are actively shaping the future of Memphis: supporting teachers, connecting graduates to careers, and keeping Memphis talent rooted right here in the city.
On Saturday, June 6th, Choose901 Merch will be at the Memphis Crafts & Drafts Festival, and we want you there!
Memphis Crafts & Drafts
Saturday, June 6, 2026 · 10am – 5pm
Crosstown Concourse, Midtown Memphis
Free admission · Indoors + Outdoors · All ages welcome
Crosstown Concourse is one of Memphis's most beloved spaces, and Crafts & Drafts fills it with exactly the kind of energy this city runs on. It’s local makers, local artists, local craft beer, and a community that shows up for each other. It's a family-friendly, locals-first celebration of everything the Mid-South creates.
And right in the middle of it, you'll find Choose901 Merch.
Shopping That Gives Back
Give901 is part of nonprofit City Leadership, which means nothing we sell is about profit. Choose901 Merch was built from the beginning with a different purpose: 100% of sales go directly into funding programs that benefit Memphis.
When you buy a T-shirt, you're helping fund Teach901 job fairs that connect teachers with schools across the city. When you buy a hat, you're helping a Choose901 Alumni graduate find their first job.
Through Give901, we invest in three things: excellent teachers, innovative schools, and empowering mentors. Every dollar that flows through Choose901 Merch supports that mission. It's Memphis pride with a purpose built in.
A Little History
Choose901 Merch started in 2012, back when finding quality Memphis gear meant a trip to the Tiger bookstore or a souvenir shop. The demand was there, and people wanted to rep their city in a real way. At the first market, people lined up outside the door.
Over the years, the merch has grown into something genuinely Memphian. Collaborations with local artists like Eso Tolsen brought designs rooted in the Bluff City's identity, celebrating the landmarks, the history, and the complicated beauty of this place. The "Embrace Your Inner Memphis" line captured it perfectly: the good and the hard, all of it worth claiming.
It's not tourist gear. It's gear for people who know Memphis, love Memphis, and want to invest in what Memphis is becoming.
Come Find Us June 6th
Bring the family. Shop local. Grab a craft beer. And stop by the Choose901 Merch table because leaving with something good feels even better when it's doing something good.
If you want to go further than a one-time purchase, becoming a monthly donor to Give901 is the most direct way to sustain the work of Teach901 and Choose901 Alumni year-round. Your recurring support keeps teachers in classrooms and graduates connected to opportunity, month after month.
